This website exists as a digital reference for scripture spoken by Jesus aligned with archetypes which exist in storytelling, branding, design and the modern world.

As the world becomes more globalized and digitized, the message of the gospel can transcend the signal noise. As global companies, brands and modern businesses use archetypes to build and distract from truth, the goal was born out of a desire to prove Christ’s relevance as the perfect archetype and provide a tool and resource in alignment to the gospel and the words Jesus spoke.

You can freely browse this site and read through all archetypes or you can download the free PDF e-book at no cost.

By understanding how Christ aligns to all archetypes, the message of the gospel becomes more focused and nuanced.